How To Be An SEO Expert - Ravi Yadav

To become a good SEO expert, you need to build a strong foundation in both the technical and creative aspects of search engine optimization. Start by understanding how search engines work—specifically how they crawl, index, and rank content. It’s important to know the key ranking factors used by Google, such as high-quality content, backlinks, page speed, and mobile-friendliness. You should also master the three main areas of SEO: on-page, off-page, and technical. Familiarity with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog is essential for monitoring performance, conducting keyword research, and performing technical audits.

Keyword Research

Keyword research is a core skill for any SEO expert. Learn to identify high-volume, low-competition keywords and align them with the user’s search intent. This will help you create optimized content that truly answers what users are searching for. Content creation should focus on value, clarity, and relevance, using SEO-friendly elements such as compelling titles, structured headers, internal links, and multimedia. In parallel, you must develop a good understanding of technical SEO, which includes optimizing site structure, ensuring mobile responsiveness, improving page load speed, and implementing structured data (schema markup).

Link Building

Link building is another key aspect. You need to learn how to acquire high-quality backlinks through strategies like guest posting, outreach, and content marketing. Quality matters more than quantity in link building. As SEO is constantly evolving, staying up to date with the latest trends, algorithm updates, and best practices is crucial. Following trusted sources like Moz, Search Engine Journal, and Google’s official blog will help you stay informed. Finally, practice is what turns knowledge into expertise. Work on your own website or volunteer for small projects to gain real-world experience. Monitor results through analytics, refine your strategies based on performance data, and always think strategically about how SEO can contribute to broader business goals.

Here is what you can do to become an SEO expert (a real SEO pro).

1. Learn SEO fundamentals

Getting a solid grasp of the fundamentals is crucial in the beginning. Start by reading Google’s own SEO Starter Guide, available for free in their Search Central documentation. This is an incredible resource put together by Google to explain technical aspects like how crawling, indexing, and ranking works.

Understand the sequencing of events that allow a web page to show up in search results. Learn the role of keywords, metadata, links, and authority. Having this baseline knowledge primes you for success later as you apply advanced strategies.

2. Get hands-on experience

While reading guides is important, nothing beats practical first-hand experience. I learned more in my first 3 years of actually building and optimizing websites than I ever could through courses alone.

My suggestion is to start creating your own websites and working on SEO projects. See what works and what doesn’t through relentless testing and iteration. Choose target keywords, optimize on-page elements, build backlinks, and aim to improve search visibility. This trial-and-error process gives you the intuition you need to succeed with SEO in the real world.

FAQs

1. What is SEO?

Ans – HAHAHAHAHAHA NOOB.

2. What are search engine results pages (SERPs)?

Ans – SERPs are the pages that Google shows whenever a user enters a query into the search bar. There are many different parts of the SERPs to target.

Google creates SERPs to give users the best experience possible, and as an SEO expert-in-training, it’s your job to know how to rank amongst them so your website appears at the top.